The new era that demands AI-driven personalization and connected experiences across channels has not only reached consumers but healthcare providers (HCPs) too. It’s more important now than ever for life sciences sales and marketing teams to execute strategy  dynamically throughout the year. By shifting to a model that’s driven by market changes and HCP behavior instead of a regimented POA (plan of action) cycle, companies can provide the relevant and timely experiences that HCPs are looking for. Join this webinar to learn about:

  • Modern pre-call planning: same data, new opportunities to engage
  • Personalization in pieces: thinking differently about the assets you create

  • A roadmap for coordinated execution: uniting sales and marketing with one set of business rules

Featured Speakers

Ryan McGinnis

Capabilities Lead, Oncology Marketing
Eli Lilly and Company

Ryan McGinnis is a marketing advisor within Oncology at Eli Lilly and Company. He is responsible for ensuring field teams have the right capabilities to effectively take action on marketing strategy and analytics. Ryan’s 12+ years of experience in the pharmaceutical industry includes sales leadership, sales operations, marketing, and capability-building across primary and specialty care.

Jay Borowiecki

VP of US Customer Success

Jay is a VP of customer success at Aktana. He is responsible for leading the customer success team, which supports customers in the Americas by ensuring successful implementations, providing thought leadership on strategic execution initiatives, and delivering exceptional customer service. He has over 15 years of client service and strategic account management experience in the global pharmaceutical industry, and he holds an MPH from Boston University and a BS from Union College


Register now for this webinar