In August, American Spa will be releasing the 2018 results of Industry Insider by American Spa, the annual survey of spa professionals that details trends in marketing, retail, customer service, profitability, and more. Executive editor Heather Mikesell and managing editor Natalie Maneval will be reporting on these results and delving into other important industry studies on the size and scope of the spa and wellness world. Additionally, our exclusive sponsor, Book4Time, will be weighing in specifically on technology trends and how they can impact your business. Tune in to this timely webinar to help you learn more about the state of the spa industry and benchmark your business.


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Featured Speakers:

Heather Mikesell

Executive Editor
American Spa Magazine

As executive editor of American Spa, Heather has spent the past two decades reporting on the evolving spa and wellness industries. She is an award-winning journalist and has contributed to a host of publications, specializing in beauty, health, lifestyle, spa, travel, and wellness. Heather is frequently called upon to comment on various spa and wellness trends for a variety of outlets. From moderating various industry panels to hosting webinars and leading Facebook Live spa tours, she is an authoritative voice in the world of wellness. When she’s not enjoying Champagne facials, caviar creams, and other pampering perks of her profession, she is likely to be found defying State Department warnings in search of adventure.

Natalie Maneval

Managing Editor
American Spa Magazine

Natalie is the managing editor and medical spa reporter at American Spa. In her role, Natalie oversees the monthly print production of the magazine and creates several digital newsletters. Natalie has spent her career focusing on wellness, medical, and travel journalism and has written for various publications. She is constantly on the lookout for new wellness products and trends and leads wellness discussions regularly on American Spa’s Facebook Live channel. When she’s not enjoying her favorite medical spa treatment, the Venus Freeze Facial, she can be found hiking around the globe.

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