For pharma marketers, mobile is the place to be—literally. After all, the appetite for using location-based mobile ads is growing as brands aim to engage audiences at relevant points of care. But there’s more to an effective marketing strategy than being in the right place at the right time. Over the years, Tomorrow Networks (a division of Aptus Health) has focused on developing an approach that’s anchored on location while leveraging data that delivers measurably more effective campaigns for the health and lifestyle market.
Join this session to learn about:
- Going beyond location alone to leverage critical factors that affect healthcare decisions
- Important privacy and fraud guardrails required for successful mobile audience targeting
- Addressing the challenges of mobile measurement through a rigorous product sales-driven methodology
- Insights and outcomes from hyper-local, hyper-targeted ad campaigns