[Whitepaper] Armed with Analytics to Successfully Combat Churn - But is Data Enough?

Customer retention and loyalty remain the biggest challenges in the communications and media industries.

In this whitepaper you will learn how to:
  • Improve the customer experience and therefore increase customer satisfaction 

  • Balance call center, IVR self-service and online experiences to improve customer 'stickiness'

  • Identify which customers are "at risk" of leaving and create personalized offers for them 

  • Identify which customers are the best targets for additional services or equipment sales and determine the offer most likely to "convert them" 

  • Understand how retention strategies perform in different markets

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