In a connected world, insurers are looking for new ways to interact with members on a device that hardly leaves their side. Using mobile apps, patient portals and even wearables, insurers are interacting with patients more than ever before. But those efforts are only successful if that interaction is two-sided: meaning getting patients to use technology provided by payers is an ever-growing challenge.

We’ll discuss with experts how to develop and promote smartphone apps that will streamline the consumer experience and give insurers more opportunities to coordinate care and provide proactive recommendations.

Topics for discussion may include:

  • How to approach app development and what consumers prioritize
  • The importance of bundling services (i.e. claims, telehealth, provider directories)
  • How to market your app to consumers and boost adoption
  • Ways to measure success, engagement and satisfaction

Featured Speakers

Wayne Szymanski

Sr. Director, Consumer Technology
UPMC Health Plan

Trained in computer science and business management and experienced in all levels of application, software development, implementation, systems and support, Wayne has worked as a manager, enterprise architect, software and systems engineers. As a senior director within UPMC Payer Services he is responsible for the digital channels for web and mobile that includes the member, provider, employer and producer B2B and B2C applications, and in-house applications for sales, marketing, WorkPartners and TPA processing and services. 

Don Pitt

AVP, Strategic Consumer Innovation
UPMC Health Plan

Don and his team are responsible for driving the product vision, user experience, and roadmap for the UPMC Health Plan’s digital assets including the member mobile app, the member portal, portals for other stakeholders, as well as a number of apps for digital behavioral interventions.  Don was previously director of Digital Health Product Management at Stanford Health Care and led the efforts to create a better digital experience for Stanford’s patients.  

Keslie Crichton

VP, Business Development
Change Healthcare

Keslie Crichton has over 20 years of Healthcare experience. She started in commercial health insurance, but has been primarily focused on member engagement and risk adjusted revenue for government sponsored health plans the majority of her career. Keslie is passionate about finding new and effective channels to engage members while also helping them to overcome their social determinants of health to live a healthier lifestyle. Keslie focuses on strategies that help health plans achieve their goals to improve the completeness and accuracy of their risk adjusted revenue and quality metrics. 

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