Bring your own device, or BYOD, has become an appealing mobility solution for small- to mid-sized businesses looking to minimize their investment in hardware and IT support. The approach also allows smaller enterprises to embrace and leverage an increasingly tech-savvy population. 

But implementing BYOD at the SMB level can come with a different set of considerations than standing up BYOD for a mega-corporation. 

This webinar will discuss:
  • How SMBs can assess their mobile priorities
  • How mobile maturity relates to a BYOD strategy  
  • What generational and cultural considerations relate to BYOD
  • Techniques to use BYOD as a strategic business driver

Featured Speakers:

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Chris Chute
Research VP, Customer Insights and Analysis Group
IDC

Christopher Chute is a Vice President with IDC's Customer Insights & Analysis Group. His research portfolio focuses on cloud and mobile IT trends impacting enterprises, small and medium businesses, along with vertical industry business dynamics. Mr. Chute co-leads IDC's Small and Medium Business Practice, with specific domain responsibility for SMB and industry purchasing, deployment, adoption and usage of mobile and cloud IT solutions. He also leads a team of regional analysts developing IDC IT Spending Guides related to Third Platform markets. As a contributing author for IDC's CIO & Technology Professionals Agenda, Mr. Chute provides IT buyers with strategic guidance when deploying cloud and mobile IT solutions.
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John Harrington Jr.
Portfolio Marketing
IBM MaaS360

John has spent the past 5 years working for an industry-leading Software-as-a-Service (SaaS) based enterprise mobility management (EMM) solution, focusing on lead generation, brand awareness, and channel sales operations, today specializing in product marketing. In this capacity, John works closely with product development and offering management counterparts to provide his team with deliverables that differentiate IBM MaaS360 as the premier provider of cloud-based mobile security and productivity solutions - conveying the unique use cases the solution addresses for global customers of all sizes across all industries. John represents IBM through his participation in live educational webcasts, industry events, conferences and trade shows, and is a regular contributor at SecurityIntelligence.com.
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