[Whitepaper] Engaging Organized Customers in the Era of the Quadruple Aim

Organized Customers have evolved into increasingly prominent stakeholders in the healthcare landscape due to shifting market dynamics and the emergence of the Quadruple Aim. The pharmaceutical and device industry must adapt its approach to this customer segment and focus on providing B2B solutions.

TKG executives and industry leaders have collaborated to bring you insights and ideas to help you navigate these rapidly-evolving relationships. In this book, you will learn:

  • How Integrated Delivery Networks (IDNs) and Organized Customers are shaping and influencing this market
  • How the Triple Aim evolved to become the Quadruple Aim and how this evolution significantly impacts Organized Customer dynamics.
  • The impact all of these shifting dynamics have on pharmaceutical and device companies
  • Specific strategies for approaching Organized Customers


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