Behind every successful patient medication adherence program is a team of experts who work toward one goal: helping the patient start and stay on prescribed therapy.

Join Lash Group’s Vice President of Market Development and Strategy, Michael Craig, and Product Director of Adherence Services, Dale Hanna, as they discuss the critical nature of clinical expertise in tech-enabled patient support solutions and the importance of training teams in empathy. Pharmaceutical manufacturers will learn actionable insights for programs that take advantage of technological innovation without losing the clinical personal touch patients need.

Featured Speakers

Michael A. Craig

Vice President, Market Development and Strategy
Lash Group

Michael A. Craig brings over 18 years of experience in strategic planning and business strategy. He leads the design, development and execution of high impact cross-functional initiatives for Lash Group. Mr. Craig holds bachelor’s degrees in Economics and Communications from Lake Forest College in Lake Forest, IL and a master’s degree in Business, Information & Technology from DePaul University’s Kellstadt Graduate School of Business and School of Communications, Telecommunications and Information Sciences, in Chicago, IL.

Dale Hanna

Product Director, Adherence Services
Lash Group

Dale Hanna leads the product strategy for Lash Group Adherence Services, specializing in clinical and patient engagement programs. He works with clients and key stakeholders across the business to deliver effective patient-centered patient support programs. Mr. Hanna holds a bachelor’s degree in biology from High Point University.

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