[eBook]  The Art of Optimizing Media Asset Management

For broadcasters, media owners and content companies, asset management is a workflow priority that can only benefit from becoming more cost effective and streamlined. Be it for rights licensing or broadcast content distribution, companies are looking for easier ways to access features and functions like cloud storage and editing, file transfer and delivery, transcoding, media ingest, selection, processing, publishing and licensing, all of which need to become more flexible and scalable as video content is increasingly being used outside of traditional broadcasting.

But how are top broadcasters and media companies approaching this space, and what kinds of calculations do they need to make as they overhaul their legacy equipment?

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