The hospital readmission rate for Congestive Heart Failure (CHF) in the 30 days following discharge is an alarming 24% nationally. Hospital readmissions are costly in terms of patient health and quality of life, hospital resources and payer reimbursement. To help solve this issue, several innovative hospitals have looked to the consumer and retail industries for methods of consumer understanding and influencing behavior change, including psychographic segmentation and digital engagement.

This webinar, co-hosted by the American Heart Association, will address the opportunity for reducing hospital readmissions – as well as initial admissions – for cardiovascular conditions, and provide case studies demonstrating how the application of consumer methods can lead to significant results. Participants will learn:

  • The scope of the opportunity regarding hospital readmissions for CHF and other cardiovascular issues
  • What psychographic segmentation is and how it can supplement medical care
  • How to implement a program to reduce hospital readmissions using psychographics and automated patient engagement

Featured Speakers:

Patrick Dunn
Sr. Program Manager, Center for Health Technology and Innovation
American Heart Association

Patrick Dunn has served in the field of cardiac rehabilitation as an exercise physiologist, program director, and educator for over 30 years.  He has worked extensively with both the American Heart Association and the American Diabetes Association on both the national and local levels. His research is in health literacy instructional strategies and has developed a model for developing health literacy skills based on qualitative, quantitative and mixed methods research. 

Casey Albertson

Casey is responsible for business development and industry partnerships. PatientBond is an automated patient engagement platform using a powerful psychographic segmentation model to customize communications according to patients’ motivations and personalities. PatientBond enables hospitals and other providers improve engagement and activation among patients to achieve care goals.


Register now for this webinar