[Whitepaper] Put Your Next TV Dollar in Point of Care

It’s upfronts season and you’re hyper-focused on your TV spend. Beyond your assessment of how much to invest in TV, what other channels are you considering to optimize your media plan? Hear one media expert’s point of view on why every TV investment should be paired with an investment in point of care (POC).

  • See how point of care lifts the returns of your TV investment
  • Learn why supporting your patient base requires more than TV
  • Benefit from addressable TV opportunities that include POC video
  • Gain more months of in-market presence with POC than TV


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