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[Webinar] We Need to Talk: Combine Communication and Digital Best Practices to Engage Members


With the advent of the Affordable Care Act, healthcare entered the direct-to-consumer world in a big way. Making the most of each member touchpoint is critical to your financial success. Health plans must now approach member acquisition, service and retention with well-coordinated marketing and digital strategy. New technologies provide health plans the ability to connect with and engage members like never before.

Learn what to expect from the latest communication capabilities, including interactive personalized video, and how to integrate the best communication practices into your technology to maximize effectiveness and impact.

  • Increase enrollment and retention
  • Improve member satisfaction and quality ratings
  • Increase digital adoption
  • Lower claims and contact center costs

This webinar will provide a new framework for planning and evaluating options for healthcare marketing, communication and experience professionals, as well as the architects, business analysts and digital strategists who support those functions.



Deb Purcell — Director, Healthcare Solutions, Pitney Bowes

Deb Purcell has been helping B2C organizations understand and engage their customers with technology innovations and data-driven insights for more than 20 years. For the past five years, she has led healthcare solution development at Pitney Bowes, enabling clients to build meaningful relationships with members through personalized and interactive communication platforms that drive patient and member satisfaction, enrollment and retention. Deb holds a bachelor's degree in Economics and an MBA, both from The University of Michigan.

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