[eBrief] SVOD Launch Strategies: Turning it up to 11
Dozens of new SVOD services are popping up across all corners of the market, resulting in a dizzying array of announcements, price points, go-to-market strategies and brands. They are all jockeying for position in a market that many expect to eventually eclipse the traditional market for large bundles of pay-TV services.
However, there remains a significant amount of uncertainty in the nascent but potentially explosive SVOD space, most notably how players both big and small will be able to rise above the crowd. How might these players best navigate this growing space?
Download this Fierce eBrief which attempts to answer this question by surveying the field and evaluating the aggregators.