Content marketing is essential to medical device companies in today’s customer centric world. Valuable content generates leads, increases conversion rates, and results in more web visits. More importantly, it educates buyers on their industry and provides solutions to the challenges they face daily. Another benefit of content marketing? According to DemandMetric, content activities cost 62% less than traditional marketing efforts.

However, tying content to revenue and proving its ROI can be difficult. Join the webinar with Seismic on November 27th to learn:

  • Why understanding content analytics is so important to medical device marketers
  • What metrics you should be tracking
  • How sales enablement can help tie content to revenue

Featured Speakers

Matt Cohen

Sales and Marketing Enablement Manager

Matt is a sales enablement manager who is passionate about connecting people. Through empowering leadership, he helps them accomplish their goals and positively impact their organizations with lasting change. Prior to joining Seismic, Matt worked at ResMed. In his spare time, he serves on the Cal Poly Alumni Association Board of Directors as Director of the Southern California Region and will always be a proud Mustang.

Celina Velazquez

Senior Content Analyst, Content Operations

At Illumina, Celina helped to lay the foundation for sales and support enablement since before it was cool! Celina worked to gather requirements, define the business rules, liaise with developers, prepare the content, and create integrations to systems that had never been done before. In her daily role Celina enables the company to use analytics to determine and prioritize content to rebrand, conduct market segment content audits, and identify high and low channel partner adopters of Seismic.


Register now for this webinar