Content marketing is essential to medical device companies in today’s customer centric world. Valuable content generates leads, increases conversion rates, and results in more web visits. More importantly, it educates buyers on their industry and provides solutions to the challenges they face daily. Another benefit of content marketing? According to DemandMetric, content activities cost 62% less than traditional marketing efforts.
However, tying content to revenue and proving its ROI can be difficult. Join the webinar with Seismic on November 27th to learn:
- Why understanding content analytics is so important to medical device marketers
- What metrics you should be tracking
- How sales enablement can help tie content to revenue