[Executive Summary] Sales Enablement in the Healthcare Industry: Understanding the Challenges Facing Marketing and Sales Collaboration Amid a Digital Transformation
Digital transformation and the implementation of sales enablement solutions has become an integral keystone in a rapidly evolving healthcare industry. In this executive summary of a recent industry poll conducted by Seismic, the importance of sales enablement tools becomes clearer, as well as an apparent disconnect between understanding, implementation and measuring success of sales enablement programs within an organization.
In its survey, Seismic found that while 80% of respondents were familiar with sales enablement, challenges remain in linking programs to performance goals. The poll also uncovered the existence of a surprisingly low (under a quarter) number of organizations that said their marketing content was tracked to success in driving sales.
Download this executive summary for more insights on how the healthcare industry views sales and marketing alignment and enablement.