Developing treatments for patients is not new but developing treatments with patients is. Increasingly, new evidence-based guidelines outline ways in which patients need to play a central role in their own care in order to improve outcomes, moving patient-centricity from the sidelines to the front lines across R&D and disease management efforts.

In response, more life science companies are looking for ways to engage with and influence consumers directly, embracing a more patient-centric approach focused on delivering customized care solutions. Despite these efforts, only 9% of U.S. consumers believe pharma and biotechnology companies put patients over profits, according to a 2016 Harris Poll. That leaves a trust and credibility gap that life science organizations must address to build and strengthen consumer relationships. Life sciences firms still have a fundamental decision to make. Are they going to be treatment providers or life partners for their patients?

During this webinar, you’ll hear from industry experts Matthew Boretti, Director of Customer Experience at Teleflex and Idit Booch, Senior Director of Marketing & Customer Experience at Teva Pharmaceuticals, who will share their perspectives on patient (and provider) advocacy and driving organizational transformation. They will be joined by Lior Arussy, CEO from Strativity who will present a framework for how to embed patient-centricity into the daily operations and cultural DNA of the organization.

Learn how to:
  • Redefine your role and value in the patient journey
  • Chart your roadmap to patient-centricity
  • Engage executives and gain their buy-in
  • Create an organizational movement to shift employee mindsets, behaviors, and culture
  • Measure the impact of patient-centricity for the business

Featured Speakers

Lior Arussy, President

Strativity Group

Arussy is one of the world’s foremost authorities on customer experience. He is an experienced change practitioner, success accelerator, corporate culture expert, and founder of design and transformation firm Strativity Group. Arussy has worked with many of the world's top brands including well-known consumer brands like Mercedes-Benz and Royal Caribbean Cruises as well as major life sciences firms like Johnson & Johnson, Novo Nordisk and Teleflex Medical. A recognized thought leader across industries, Arussy has been named an “Influential Leader” by CRM Magazine and a Top Global Guru in Customer Service by Global Gurus. He’s authored several books, including 2018’s Next Is Now: 5 Steps for Embracing Change—Building a Business that Thrives into the Future (Simon & Schuster).

Matthew Boretti

Director, Strategic Programs and Customer Experience
Teleflex Incorporated

Matthew Boretti, Director, Strategic Programs, Customer Experience is a long-time life sciences leader in sales, marketing, and training who is responsible for developing and executing strategies to improve customer experience across Teleflex Americas. Some of his major recent projects include launching Teleflex Academy, a learning management platform, and an Optimized Process Evaluation & Risk Assessment (OPERA) consulting service which supports clinicians and healthcare facilities seeking organizational improvement. Teleflex is a leading global provider of specialty medical devices serving hospitals, clinicians and device manufacturers in over 150 countries.

Idit Booch

Senior Director, Marketing & Customer Experience
Teva Active Pharmaceutical Ingredients

Idit Booch, Senior Director, Marketing & Customer Experience, is responsible for delivering personalized and differentiated customer experience within Teva Active Pharmaceutical Ingredients (TAPI). TAPI is the leading international API manufacturer with a portfolio of more than 370 high quality API products serving nearly 1,000 organizations in more than 100 countries.

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