Developing treatments for patients is not new but developing treatments with patients is. Increasingly, new evidence-based guidelines outline ways in which patients need to play a central role in their own care in order to improve outcomes, moving patient-centricity from the sidelines to the front lines across R&D and disease management efforts.

In response, more life science companies are looking for ways to engage with and influence consumers directly, embracing a more patient-centric approach focused on delivering customized care solutions. Despite these efforts, only 9% of U.S. consumers believe pharma and biotechnology companies put patients over profits, according to a 2016 Harris Poll. That leaves a trust and credibility gap that life science organizations must address to build and strengthen consumer relationships. Life sciences firms still have a fundamental decision to make. Are they going to be treatment providers or life partners for their patients?

This webinar will present a framework to embed patient-centricity into the daily operations and cultural DNA of the organization in order to deliver the industry’s new mandate. 

Featured Speaker

Lior Arussy, President

Strativity Group

Arussy is one of the world’s foremost authorities on customer experience. He is an experienced change practitioner, success accelerator, corporate culture expert, and founder of design and transformation firm Strativity Group. Arussy has worked with many of the world's top brands including well-known consumer brands like Mercedes-Benz and Royal Caribbean Cruises as well as major life sciences firms like Johnson & Johnson, Novo Nordisk and Teleflex Medical. A recognized thought leader across industries, Arussy has been named an “Influential Leader” by CRM Magazine and a Top Global Guru in Customer Service by Global Gurus. He’s authored several books, including 2018’s Next Is Now: 5 Steps for Embracing Change—Building a Business that Thrives into the Future (Simon & Schuster).

Date:  Wednesday, April 17, 2019
Time:  11am ET / 8am PT
Duration:  1 Hour

Register now for this webinar