Virtually all brands face the threat of counterfeiting and gray market trading. But there are other supply chain challenges concerning the brand owner. The need to keep pace with interactive packaging technologies for consumer engagement is certainly one. At the same time, rapidly expanding global supply chains make it difficult to know exactly where their products are and if they are being sold by trusted partners as intended.
The transformations now taking place in the emerging field of connected packaging have the potential to address all these product challenges—protection, engagement, traceability—while delivering powerful supply chain insight.
In this webinar we will:
- Compare available digital packaging technologies—their pros and cons
- Discuss how connected packaging can elevate supply chain security with critical product data
- Explore the possibilities of anti-counterfeiting via mobile engagement