[Whitepaper] Referring Physicians and Clinical Trial Enrollment: Moving Beyond the Myth

Despite a growing body of evidence, the myth that physicians won’t refer patients to clinical trials persists, perpetuated by the belief that physicians fear losing their patients to the care of the investigator. BBK Worldwide’s Study Voices survey challenges the myth, invoking a call to action for clinical trial sponsors to take more dramatic measures to engage the physician community and build relationships to support clinical trial participation.

This whitepaper provides insight into the perceptions, attitudes, and patterns surrounding physician referrals, as well as strategies sponsors can take to realize the full potential of physicians as partners in the clinical trial process.



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