[Whitepaper] Achieving Launch Excellence in the Challenging Healthcare Markets of Today
Healthcare markets are becoming more competitive and complex, and this is leading to more challenging pharma launches.
However, while the market can seem overwhelming, these challenges provide pharma organisations with an opportunity to meet the unmet needs of customers through more targeted marketing and more streamlined launches.
Blue Latitude Health and Pharma Intelligence have collaborated to develop this in-depth report based on original research and our significant experience in this area. It features interviews with senior leaders and primary market research, as well as giving key recommendations for achieving launch success.