[Whitepaper] Are We Transforming in the Right Way? Why Product Launches Can’t Be Distracted By Empty Promises
We can all agree that innovations in therapeutic development have advanced beyond traditional product launch strategies and service models. In every step of the product lifecycle, we see pockets of transformation. The problem is exactly that – “pockets” of transformation.
In this article, Greg Skalicky, Chief Revenue Officer argues that traditional service silos stand in the way of true healthcare transformation. The need for a market access strategy that converts into measurable value forces us to evaluate how everything from pricing and payer outreach informs the 3PL, specialty pharmacy, Hub, and PV services. These services must integrate into a seamless patient experience that’s strong enough to withstand loss of exclusivity or competing products.
Download this article to learn how your strategies can convert innovation into more value for patients.