[Whitepaper] Across Generations: Millennials & Baby Boomers Advance Healthcare Communications

Baby boomers aren’t the only generation influencing advancements in healthcare. This year, millennials are expected to surpass baby boomers as the largest adult generation in the U.S. To optimize care experiences for all patients, healthcare teams can adopt the modern communication strategies that these generations value. Read West’s new white paper to learn more about the communication preferences of the two largest generations that healthcare organizations serve.

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