[Whitepaper] Architecting a Front-End Stack for Multi-Screen

With direct-to-consumer experiences and business models increasingly becoming the economic growth engines for OTT media and technology companies, platform fragmentation can create a compounding problem that can materially impact business velocity if not managed correctly.

To innovate at the pace of market leaders, careful thought and planning needs to be applied to how experiences:

  1. Scale across every screen in an ever-changing ecosystem.
  2. Support rapid in-market iteration to close the loop on analytical learnings.
  3. Ensure developer and designer productivity to support scalable delivery. This paper will explore each of these strategic imperatives as it relates to choosing the technology approach that underpins your front-end tech stack


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